01 The Film

Texting Hat

02 The Story

The latest in multitasking fashionable wear, bringing eye contact back to the 21st Century.

Once this short was released, featuring what was a fake product, the video started getting featured on the homepages of sites like Laughing Squid, Design Taxi, MTV, and Fast Company. From there, cable shows around the globe from Canada to Korea to Australia started to feature the short, and sometimes just the product itself. “The Living Room,” a weekly variety show that has a segment where they feature new product ideas, reached out to me and asked how much I was selling the hats for, and if they could get a few for their hosts.

“Uhm, sure… the hats cost 20… er 25 bucks… and yes we’ll get a few of those sent out to your team right away.”

And all of a sudden I was the owner of a hat business.

The hats used in the short were all homemade props, so I had to figure out how to make these for real, get a shopping cart up and running on the website, and get some custom made Texting Hats shipped out to my very first customers out in Australia. The second video below is that TV show segment featuring my fake, I mean very real, product.

03 On Television

The “Texting Hat” on “The Living Room” TV Show (Australia)

Right This Minute — “Texting Hat”

04 Credits

Director / Writer Brad Hasse

Production Company Derby, Flying Cactus (Co Production)

Executive Producers Mary Crosse, Brad Hasse

Director of Photography Evan Jake Cohen

Starring Rich Hollman, Ilana Becker

Production

Producer Michelle Trilling

1st AC Andy Whitlatch

Sound Mixer Marc Hoppe

Gaffer Tom Chaves

Key Grip Mike Keane

Hair & Makeup Wenya Chang

Casting Sidecar Casting

Casting Director Anthony Pichette

Production Assistants Aaron Kodz, Frida Regaza, Lindsey Camuso, Jemaray Pyatt

Post

Editor Brad Hasse

Assistant Editor Matt McGee

Color Correction Company 3

Color Correction Producer Katie Andrews

Colorist Jaime O’Bradovich

Sound Design & Mix Sound Lounge

Sound Producer Mike Gullo

Sound Designer & Mixer Justin Kooy

Logo Design Joshua Levi

Music

Music Supervisor Dan Gross

Music “Walk With Me” by RJD2, Courtesy of RJ’s Electrical Connections

Additional Cast

Elevator Girl Julie Lubeck

Pedestrian Brad Hasse

Bar Patrons Violette de Bartillat, Alexandra Buffet, Lorenzo Fanton, Doreen Hasse, Ben Lindell, Johnnie Mata, Jr., Guy Oldfield, Garrett Philbin, Jennifer Poole, Jemaray Pyatt

Special Thanks Anne de Bartillat, Hand Held Films, Locanda Mariella Restaurant

Texting Hat™ is a conceptual project created by Bradley Hasse.